Day 1, 17:00 — 17:45, Platform.sh

Economies Of Tales® – Design Thinking Meets Jobs-To-Be-Done Meets Storytelling: Frameworks For Finding Your Story & Communicate Innovation

Timour Chafik

How to communicate knowledge and innovation? It is not through raw data alone, but through data in context that constructs a story. Knowledge is captured in stories and stories are the foundation of the process for examining a customer need and how they are behaving. Therefore a deep understanding of the problem people have is the common thread between frameworks like design thinking and jobs-to-be-done – methods that can lead into an „economy of tales®“ that helps finding your own story to communicate innovation.